Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Biblioteche di Roma Rebranding

Biblioteche di Roma

Biblioteche di Roma is a brand identity created for the public library network of the city of Rome. The identity marks the twenty-fifth anniversary of the library system and is intended to express innovation and accessibility. The historic logo showed a closed book resting on its side. The new symbol shows an open book that can also be read as the first letter of the name. The graphic sign is clean and essential. The identity is applied to the stationery system, digital touchpoints, advertising, outdoor media and signage.

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Shape Grammars Book

Shape Grammars

Shape Grammars is a designer's handbook on generative shapes. The book explores how unique pieces can be mass produced. Twelve production systems were designed and programmed to generate an unlimited number of individual graphic shapes. The soft-bound catalogue holds 836 pages and presents 150,000 generated shapes, sorted from the strictly geometric to the organically free. Both the content and the layout were produced with custom generative software. Shape Grammars shows some potentials and limitations of generative design and serves as a source of inspiration at the desk.

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Container Music Albums

Container

This is an electronic music album with the theme of human and philosophy, mind and body. As the theme of this design, the visual combines classical aesthetics, philosophy and modern electronic music. The various natural elements are combined into a chaotic image, the classical style is boldly used, and then the realistic images are matched to create the final scheme.

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Before the Midnight Hour Furniture Illustrations

Before the Midnight Hour

A series of black and white illustrations commissioned by Marc Krusin and featuring his most prominent furniture designs for Knoll and Desalto. Inspired by comics and noir cinema, the project breaks the conventions of furniture illustration by bringing narrative to the scenes, use of exaggerated perspective and a moody noir aesthetic. The lack of human presence and scattered objects add an element of mystery and suspense to the story, while the protagonist is revealed in a surprise ending. All images were drawn digitally in Adobe Photoshop using Wacom Cintiq tablet.

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Ecohiny Branding

Ecohiny

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

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GHTK Rebrand Brand Design

GHTK Rebrand

The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

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