Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Hupla Typeface Type Design And Type Specimen

Hupla Typeface

Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.

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Trip of Tea Illustrations

Trip of Tea

Trip of Tea is a pair of illustrations created for a Chinese tea company. The two works are inspired by two historic tea transport routes, the Tea Road of Ten Thousand Miles and the Maritime Silk Road. A horse taken from the client logo appears as a messenger along each route. The form of each horse and the pattern on its saddle change to reflect the features of the destination city or region. Tea drinking scenes from different countries are included. The illustrations are hand drawn on a tablet and unfolded as a tiled reel that suits posters, postcards and other uses.

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Madame Butterfly Posters

Madame Butterfly

Madame Butterfly is a series of opera posters. Each poster shows an iconic portrait of a singing woman as the central figure of the opera plot and a symbol of passion. The series covers operas such as Madame Butterfly, Tosca and Norma, and reflects the tragic and dependent role of women in their librettos. Every composition presents the final scene, the culmination of the story. The design draws on minimal shapes, expressive painting and the Memphis style, with open colors and strong contrast. The posters are printed in A1 size on carton paper.

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Math Alive Brand Identity

Math Alive

Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.

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Cut and Paste Branding

Cut and Paste

This project toolkit, Cut and Paste: Preventing Visual Plagiarism, addresses a topic that can affect everyone in the design industry and yet visual plagiarism is a topic that is seldom discussed. This could be due to the ambiguity between taking reference from an image and copying from it. Therefore, what this project proposes is to bring awareness to the grey areas surrounding visual plagiarism and position this at the forefront of conversations around creativity.

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Woonwaard Rebranding

Woonwaard

Woonwaard is a corporate identity created for one of the largest housing associations in the Netherlands. The identity is modern yet serious, and it conveys calmness and serenity. The design represents the diversity of the tenants and the positive aspects of renting. Each application is given a unique set of circles, taken from a basic design of more than 250 circles in different compositions and colors. The printed media use FSC certified paper with six Pantone colors plus black. Digital applications reduce the use of paper.

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