Design OF

Design OF featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Dragonpass Brand Identity

Dragonpass

Dragonpass is a brand identity designed for a membership benefit and travel services provider. The new symbol combines the trace of a magic wand with the initial letter D, forming a dynamic mark that crosses several dimensions. The original red palette is extended with purple and further tones to give the identity a more fashionable character. Auxiliary graphics add flexibility across applications. The simplified visual system replaces an aging emblem and supports a more international brand image.

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Intangible Heritage Illustration

Intangible Heritage

Intangible Heritage is a series of three illustrations about the intangible cultural heritage of China. The illustrations present Pipa art, Longquan celadon and the Zigong Lantern Festival. Each image is drawn with vector design software, so fine details remain sharp at large print sizes. The printed sheets measure 800 by 800 millimeters. Traditional subjects are translated into a modern visual language for use online, in print media, books and photo albums. The intent is to help the public learn about these traditions.

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Bamboo Craft Festival  Architectural Narrative Illustration

Bamboo Craft Festival

In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated temporary bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local street life cultures, traditions, and craftsmanships. The festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship through workshops and performances, embodying the spirit of Hong Kong.

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Tibet Shannan Corporate Identity

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

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We Belong Here Corporate Identity

We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

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Black Beans Branding

Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

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