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Viewpoints Exhibition Visual Identity

Viewpoints

Viewpoints is the visual identity of a street furniture design exhibition held in Tainan. The identity connects the 400 year history of Tainan with contemporary culture and alleyway life. Hand drawn illustrations and simple pen style outlines show people, objects and spaces in daily interaction. The color palette is taken from local architecture, including red brick, pale yellow walls and warm accent tones. The design is applied to posters, guidebooks, signage, social media and digital installations, and each format is adjusted to keep the presentation consistent.

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Amores Beauty Lounge

Amores

Amores, a premium beauty lounge in Dubai, embodies elegance through a brand identity that merges modernity with cultural heritage. Designed to attract a diverse clientele, with a focus on noble Emirati women, its visual language draws from classic beauty industry elements like mirrors, combs, crowns, and scissors, reinterpreted in a vintage style. Inspired by Arabic architecture and Gulf region motifs like palm trees and gazelles, the identity conveys grace and tradition. An earthy color palette reflects the UAE landscapes, while a bespoke logotype enhances femininity across all touchpoints.

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Beijing Happy Valley Illustration Series

Beijing Happy Valley

The two illustrations attempt to combine multiple styles such as New Chinese style and Pop. The project has too many elements and designers hope to put these elements in a reasonable and harmonious way within the same visual system. The other design style is bolder with more vivid color contrast on top of ensuring the completeness of the picture bringing greater visual impact to people. Designers made many attempts to visualize and reshape the two classic mythological stories of Qi Tian Da Sheng and Nezha Naohai and integrate them together.

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Hinemosu 30 Computer Display

Hinemosu 30

Hinemosu 30 displays letters and patterns by twisting five white elastic bands with thirty actuators to represent the passage of time. The computer software that controls the device generates dynamic images that evoke textile patterns, ocean waves, mountain storms, and falling snow, as well as the date and time. The mechanical sounds produced by the actuators are reminiscent of the sounds of water and wind in nature. The creativity and novelty of this device lies in the fact that it displays computer-generated information using line-like objects rather than dot-like objects.

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Infinite Realities Short Film Series

Infinite Realities

Infinite Realities is an anthology of two AI-generated short films, Electric Dreams and The Garden of Forking Paths, inspired by Philip K. Dick and Jorge Luis Borges. These films explore alternate realities and branching timelines, inviting viewers to question the nature of existence. Drawing from Borges' 1941 concept of branching time and Dick's 1977 exploration of simulated realities, the project merges literature with AI-driven creativity. Using Stable Diffusion, it transcends traditional filmmaking, crafting intricate, dreamlike worlds that redefine perception and reality.

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Guangzhou Academy of Fine Arts Exhibition Visual Identity

Guangzhou Academy of Fine Arts

The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.

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